> Four cornerstones of new patient acquisition:

1. THE RIGHT CLIENTS

customer profiling

CUSTOMER PROFILING
We analyse your customer database to identify those patients who offer the best match to the most profitable or niche medical services you offer. Using this profiling, we can then focus further marketing efforts to find more of the 'right' patients and explain your services to them.

2. STANDING OUT

brand development

BRAND DEVELOPMENT
We create, cultivate and position your brand to stand out in a crowded marketplace. Concise messaging and the right look and feel is essential for your business – from your website through to your brochures. We ensure that your brand portrays your organisation consistently in the right light for your target audience.

3. BEING DISCOVERED

search engine promotion

SEARCH ENGINE PROMOTION
You want to capture the greatest market share, but did you know that over 70% of first time visitors come to a website via a search engine? We can implement both natural search engine optimisation (SEO) and paid search engine advertising campaigns for your practice to drive high qualified traffic.

4. BUSINESS ANALYSIS

tracking and analysis

TRACKING & ANALYSIS
We can not only track your website and PR campaign data but also follow it through. This would enable you to find how many of the visitors/readers are actually converting into new patients and for what services. We continuously analyse your statistics with a view to refine and redirect marketing efforts.