Solutions for private health care organisations
1. THE RIGHT CLIENTS
CUSTOMER PROFILING
We analyse your customer database and find those patients who offer the best match to the most profitable or niche medical services you offer. Identifying your target audience is a key step. Using this profiling, we can then focus further marketing efforts to find more of the 'right' patients and explain your services to them.
2. STANDING OUT
BRAND DEVELOPMENT
We create, cultivate and position your brand to stand out in a crowded marketplace. Concise messaging and the right look and feel is essential for your business – from your website through to your brochures. We ensure that your brand portrays your organisation consistently in the right light to your customers.
3. BEING DISCOVERED
SEARCH ENGINE PROMOTION
You want to capture the greatest market share, but did you know that over 70% of first time visitors come to a website via a search engine? We can implement both natural search engine optimization (SEO) and paid search engine advertising campaigns for your practice to drive high qualified traffic.
4. BUSINESS ANALYSIS
TRACKING & ANALYSIS
We can not only track your
website and PR campaign data but also follow it through. This would enable you to find how many of the visitors / readers are actually converting into new patients and for what services. We continuously analyse your statistics with a view to refine and redirect marketing efforts.
Digital Catalyst Launches Private Pregnancy Website
Digital Catalyst has launched a new private healthcare initiative exclusively for mums-to-be in the UK.
Dhiraj Mighlani, the Managing Director, said "It is an ambitious project which in time would offer first time parents a comprehensive and reliable resource if they are seeking an alternative to the NHS."
The website presents listings of carefully selected private clinics, hospitals and consultant doctors that provide fertility, IVF, maternity care, pregnancy scans and childbirth related services of high quality.