The Birth Company
The Birth Company is a private women’s pregnancy care, childbirth and gynaecology clinic based in Harley Street, London. Setup by leading gynaecologist and obstetrician, Dr Donald Gibb, this modern clinic is equipped with state-of-the-art scanning equipment providing the latest in ultrasound technology including 3D and 4D baby scans.
Digital Catalyst were first approached by The Birth Company back in 2008, when it had become apparent to them that their recent investment in a new web site and Google AdWords program was not delivering the expected ROI (return on investment) and as a result new patient acquisition was low. The Birth Company needed to understand where they had gone wrong with their former strategy and so turned to Digital Catalyst for guidance and ultimately, a solution.
As a consequence of this consultation, Digital Catalyst mapped out a six month program that would achieve:
- higher visibility on Google and other top search engines
- acquire new patients via a coordinated marketing strategy
The six month New Patient Acquisition Program consisted of:
- Customer profiling
- Brand development
- Website re-design and content organisation
- Search engine optimisation
- Paid advertising on Google
- Introduction to new media initiatives (i.e. video tours)
- Offline marketing advice & guidance
- Building relationships with key agencies in the sector
- Statistical tracking & ROI reporting
Our holistic approach focused on delivering a ROI for the client…
…and the results speak for themselves.
The Birth Company website is now one of the top ranked sites on natural Google search result pages for relevant keywords. Google paid advertising also continues to attract patients for the clinic. With client acquisition steadily increasing the clinic now enjoys a healthy intake of new patients, month-on-month.
Digital Catalyst continues to partner The Birth Company with sustained monitoring and evolution during these difficult economic times. Current projects involve working on improving client conversion for specific medical services.
The image below shows Google search results for the keywords pregnancy scans London. The highlighted areas indicate the ranking of The Birth Company website in natural results and in paid advertising space.